Jesse Reed is originally from Youngstown, Ohio and graduated from the University of Cincinnati’s College of Design, Art, Architecture, and Planning. Before co-founding the design office Order with Hamish Smyth, the two worked as an associate partners under Michael Bierut at the New York office of Pentagram. While at Pentagram, Reed's clients included New York University, Hillary for America, Wildlife Conservation Society, Bobby Flay, Syracuse University, and Saks Fifth Avenue, among others.

He is also the co-founder of Standards Manual, an independent publishing imprint focusing on the preservation of graphic design history, and Standards, a web product to build and host digital brand guidelines. Jesse has taught at the University of Cincinnati and Parsons New School for Design. His courses covered icon /symbol systems and branding development, respectively.

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