Jesse Reed
Jesse Reed hails from Youngstown, Ohio, and is a graduate of the University of Cincinnati’s College of Design, Art, Architecture, and Planning. Prior to founding Order, he honed his skills as an Associate Partner under Michael Bierut at Pentagram’s New York office, where his client roster included New York University, Hillary for America, Wildlife Conservation Society, Bobby Flay, Syracuse University, and Saks Fifth Avenue.
At Order, Jesse leads a team that develops brand systems for prestigious institutions such as Williams College, Munson, MoMA, Apple, Google, Herman Miller, Knoll, and many others. In 2022, he launched the firm's type foundry, Order Type Foundry (OTF).
In addition to Order, he co-founded Standards Manual, an independent publishing imprint dedicated to the preservation of graphic design history, including the reissues of the NYCTA and NASA Graphics Standards Manuals. Jesse is also the CEO and a co-founder of Standards, an online tool for designing, managing, and publishing brand guidelines on the web. Beyond his professional practice, Jesse has taught at The University of Cincinnati and Parsons New School of Design, respectfully.