Nermin is a brand alchemist—a designer, creative director, and whole-hearted champion for form, function and care. Syrian-born and fluent in Arabic, Nermin has helmed numerous bilingual brands and campaigns, locally and globally. She’s designed boundary-breaking brands and creative strategies for Watermelon Pictures and the Terra Foundation for American Art, developed holistic brand standards for Planned Parenthood National, and led exquisite print campaigns for the School of the Art Institute Chicago and Art Design Chicago. Her work has been honored in the STA 100, Typewolf, Brand New, Communication Arts, and Fast Company Innovation by Design.

Nermin was featured in New City’s Design 50 for her leadership in Chicago’s creative community, which includes co-chairing Typeforce, an annual typographic art show; co-founding The Watermelon Tee, an apparel line supporting displaced families in Palestine; and regular guest lectures in classrooms and conferences across the city and country. She’s spoken at Brand New, First Round, and User Journey, the Society of Typographic Arts podcast. She holds a BSc in Visual Communications from the American University of Sharjah (UAE), and an MFA in Interdisciplinary Arts, Media and Design from OCAD University. She lives in Chicago, where she takes every opportunity to kayak on the river with her son.

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