For more than two decades, Su Mathews Hale has thrived at the intersection of brand strategy and design. Using the power of design to develop inspiring creations while solving business problems,
Su has collaborated with a broad range of notable clients including eBay, Hyatt, Hawaiian Airlines, Taco Bell, Papa Johns and Walmart.
Currently as Chief Creative Officer of Hale Design, a branding agency she opened in 2018, Su recently led her creative team on Papa Johns refreshed brand identity – the visual reflection of the new tone set by the brand - a more modern, bold, fun, fresh and tasty experience. The friendly, streamlined logo reflects the pizza chain's momentum, introduces flexibility to scale digitally and positions Papa Johns for continued success and growth. Prior to Hale Design, she was a former associate partner at Pentagram, New York, and a senior partner and creative director in design at Lippincott, where Su led global projects spanning the full gamut of brand creation and identity development. While at Lippincott, she served as creative director on the famed Walmart rebranding – a massive brand repositioning and revitalization engagement that contemporized the global retail giant while retaining the values of its heritage.
A frequent speaker and design judge, Su was featured as a “Symbol Master” by AIGA and was selected by Graphic Design USA as one of the 2013 “People to Watch.” Her work has been published in numerous publications and award programs. She recently served as Chairman of the ArtCenter College board of trustees and is currently serving on the Vignelli Vision Group, a team of creative leaders shaping the future of the Vignelli Center at RIT.
